PROVACUNO promotes the Spanish beef sector in Singapore
The event held on November 14 had the notable participation of the Spanish ambassador in Singapore, Mercedes Alonso Frayle. During her speech, the ambassador highlighted the notable opportunities that Spanish Beef presents in a country that seeks products of the highest quality. Subsequently, the Economic and Commercial Counselor of the Embassy, Antonio García Rebollar, delved into the dimension of the Spanish beef sector and the growing demand for this product in Singapore, which exceeds 60,000 tons annually, with a value of more than 250 million euros.
The meeting was also attended by the Minister of Agriculture, Fisheries and Food, Olga Baniandrés, who reported on the recent increase in Spanish establishments authorized to export beef, highlighting the success in the inspection by the Singapore Authorities and obtaining prelisting. This list will be expanded according to demand and the commercial relationship between Spanish companies and Singapore.
José Ramón Godoy, Director of Internationalization of PROVACUNO, highlighted the unique characteristics of Spanish beef, including its cereal-based diet, rigorous compliance with the standards of the European Production Model and the flexibility to supply meats adapted to preferences from the importer, always complying with the quality of our meats in terms of tenderness, low fat content, appearance, juiciness, aroma and flavor.
After the presentations, a B2B meeting took place between companies in the Spanish beef sector and buyers, distributors, and restaurant chains from Singapore. This activity is integrated into ICEX's "Eat Spain, Drink Spain" campaign, aimed at promoting Spanish products in various markets.
Six Spanish companies accompanied PROVACUNO at this event, presenting their products to more than 40 key players in the sector and the media. The beef tasting, prepared by the renowned Michelin-starred Spanish chef, Kisko García, received an excellent response from buyers, who praised the quality of the product presented.
This action marks the beginning of a promotion strategy initially planned for a minimum period of three years. First of all, we will work on the introduction and positioning of the product, to continue with the consolidation phase in the different links of the commercial chain.
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