Prof. Frédéric Leroy: One of the main problem for the meat industry is communication

Video News

Prof. Dr Ir. Frédéric Leroy from Vrije Universitet Brussels talks about a series of problems that affect these days the meat industry and can easily seed confusion among consumers.

Posted on Sep 06 ,16:45

Prof. Dr Ir. Frédéric Leroy from the Research Group of Industrial Microbiology and Food Biotechnology at Vrije Universitet Brussels talks about food safety, the problem that food safety agencies have in communicating when there is a food scandal and how there is a lot of misleading information that confuses consumers. For all this and more, watch the online interview with Mr Leroy.

"One of the main issues in our days is that when communication about meat is brought to the larger public it is very often based on slogans, on distortions of the actual information and it is not only misleading it is also confusing even to the point when it becomes dangerous for the health," declared Leroy during the 13th edition of Belgian Meat Round Table, in Brussels.

The event took place between August 29 and August 30, 2018, in Brussels and was attended by leaders, experts, and journalists from the meat industry. This year, the main subject of discussion was "Meat in the post-truth era."

Comments





Similar articles

WALES

HCC’s campaign reaps major results

Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts...


Read more Read more
GERMANY

Vion strengthens demand-driven chain concept Good Farming Balance for the future

Ever since Vion introduced Good Farming Star in 2010, the company has been at the forefront of bu...


Read more Read more
DENMARK

Danish Crown becomes co-owner of promising climate technology

It may sound strange that a burning gas torch at a slurry tank can reduce the climate footprint o...


Read more Read more
Websolutions by Angular Software and SpiderClass