Romania

Romanian company sold €7.5 million worth of famous salami brand

Products

Agricola, one of the largest meat producers from Romania, has announced its sales of the famous Romanian brand 'Salam de Sibiu' have reached 35 million lei (7.5 million euros) in the first six months of 2018.

Posted on Sep 17 ,13:16

Angelica Smil, general director of SALBAC, a subsidiary of AGRICOLA Group, said that the significant growth in sales of the 'Salam de Sibiu', which won two international awards in the past year, is closely related to the quality of product.

"First of all, it is about maintaining the maximum product quality, through careful monitoring of the production flow and ending with the delivery at the optimum maturity of the product. Secondly, we are talking about a coherent and balanced commercial policy: Sibiu AGRICOLA Salami will always be delivered at a fair price-quality ratio to all our customers and consumers," Angelica Smil explained in an interview with Romanian magazine Industria Carnii.

Depending on seasonality, SALBAC produces between 100 and 150 tonnes of 'Salam Sibiu AGRICOLA' each month. "Taking into consideration that this precious assortment needs at least 70 days for optimum maturation," Angelica Smil said.

The Sibiu Salami became a product of Protected Geographical Indication in February this year.

Photo Source: Industria Carnii

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