Meat Attraction expects to exceed 400 exhibitors this year
MEAT ATTRACTION expects to exceed 400 participating companies and 20,000 professionals from 60 countries. This year's edition will focus on innovation as the driving force behind the transformation of the Spanish sector.
"The aim is to consolidate domestic marketing and the diversification into international markets to export our meat products," IFEMA's statement read.
MEAT ATTRACTION 2019 will revolve around three strategic axes: Marketing, Innovation and Knowledge. China will be the guest importer country for this year's edition.
"MEAT ATTRACTION aims to place the Spanish market and its companies as the main suppliers of meat products in the world. Quality, diversity, guarantees, professionalism, production capacity, innovation and export, are the basic ingredients to build together an international platform of commercial contact between supply and demand. MEAT ATTRACTION is a platform that will bring value to the whole industry, and return on investment for each participating company. Together we are stronger and MEAT ATTRACTION is what unites us as a sector, enhancing its values and strength," director of the event, Raúl Calleja, said.
Last September, 163 companies and almost 400 brands from 16 countries participated, and 10,069 professionals from 43 countries visited, representing a growth of 28.9% compared to the previous edition.
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