VIDEO - "We work with the producers in the UK to develop new markets"

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Jonathan Eckley, AHDB's Senior Export Manager, explains how the British beef and lamb sectors are preparing for Brexit.

Posted on Apr 16 ,16:19

British beef and lamb sectors are exploring new markets and the Middle East and Asia are the targeted regions in the near future, as Brexit is just around the corner.
Sheepmeat is the best selling product on the foreign markets, as Jonathan Eckley, AHDB's (Agriculture and Horticulture Development Board) Senior Export Manager, mentioned in an interview for EuroMeatNews, during Gulfood 2018 trade fair, but beef could be also a successful product in the Middle East and Asia.
"We work with the producers in the UK to help them develop new markets. Europe market was good last year. It is our main market for the sheep meat and last year it was a good, positively year for that", declared Eckley.
Besides Dubai, AHDB is focusing on markets that are oriented to high-value products, like Singapore and Hong Kong, added Mr Eckley.
A hard-Brexit could stop the activity on some European markets such as France, Belgium, Germany or Italy but, for now, AHDB is focusing to keep develop those businesses for the year 2018, along with entering new markets in East Asia and other parts of the world.

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