"Poultry market is expected to grow by 10%"
A shortage of pork in the global meat market is expected to favor the poultry industry as the prices for pork are increasing constantly due to increased demand from China and other Asian countries affected by the ASF virus. Florin Lupu, Perutnina's representative for the Romanian market is positive about the development of the market in the following years as the interest for poultry products has manifested strongly during the Anuga trade fair.
"It was a strong interest manifested by our partners and distributors as everyone was curious to find out what are the innovative products presented this year at Anuga. We are glad to be an MHP subsidiary as the Ukrainian producer shows signs of growth. For now, we are present in the market with our brands but we will see how the situation will evolve in the future", stated Mr. Lupu, in an interview for Euromeat News.
So far, Perutnina is present with its range of products in 35 markets, including the US and the outlook in the short-term is very comfortable as the demand for poultry is expected to increase.
"The market for fresh and frozen poultry is expected to grow in the following years. We estimate that the market for poultry is to increase by 10% per year in the short-term. We are focusing on production to keep up with future demand," he explained. Starting November, Perutnina Romania is going to launch another poultry product in the Romanian market.
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