31% of the Swiss people are cutting back on meat
Almost 2.6 million people (31%) in Switzerland are cutting back on meat, according to a survey from Swissveg. 14% of the country's population have adopted a meat-free diet, with 11% claiming to be vegetarians, whilst 3% are being vegans.
The trend is quite recent in Switzerland, according to Live Kindly magazine. 20% of the vegans have ditched meat less than 5 years, while 56% have embraced this diet less than 3 years ago. Younger people (ages between 16-34) are the most receptive to this new trend due to growing concern about the environment, animal welfare, food sustainability, and ethics. 17% of the Swiss people have declared themselves flexitarians and are reducing their meat intake, with 22% of them coming from the younger generation.
The average meat consumption in the country is 110g/day, placing Switzerland in the middle of the top (26) realized in developed and emerging economies, with 75 kilograms of meat per person a year. Nevertheless, dietary guidelines issued last year recommended reducing meat consumption by two-thirds.
Switzerland is also known for its high prices on animal protein. For example, chicken meat is by 222% more expensive in this country than the average price resulted from the survey conducted in 51 other markets around the globe.
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