ABPA launches campaign that highlights technology used in poultry and swine farming in Brazil
Produced by Agência Capella (Porto Alegre / RS), the new campaign focuses on another side of poultry and swine production in Brazil, where innovative solutions and high technology work hand in hand to generate high quality, sustainable and safe products.
In its images, the campaign covers food production activities from end to end, from the production of cutting-edge genetics to industries with extensive automation and technology implemented, including farms – where total monitoring makes a difference in the competitiveness of the sector.
According to the president of ABPA, Ricardo Santin, the campaign aims to bring to the public an intra-sectoral view of poultry and pig production, showing production chains that use cutting-edge technology to produce with quality and efficiency.
"Before presenting the sectors themselves, the campaign plays with the viewer's perceptions and pre-interpretations, until the main revelation: poultry and pig farming are two of the most technologically advanced sectors in Brazil. Our purpose is to break preconceived ideas about outdated production chains and show that animal protein in Brazil is at the end of the industrial chains, so that people understand how much it is necessary to invest to produce healthy and safe food", says the president of ABPA, Ricardo Santin.
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