AHDB: Spend on beef products increased, while spend on lamb and pork decreased
Total primary beef volumes saw a 1.6% increase this period. Mince saw a 2.5% increase in volumes purchased (+870 tonnes), due to an increase in frequency of purchase and an increase in volumes purchased per buyer. Diced beef saw volume growth this period (+13.2%) due to an increase in buyers, as well as an increase in volumes purchased per buyer. Steak also saw volume growth, up 1.4% year-on-year, driven by an increased frequency of purchase.
Processed beef saw a 1.5% increase in volumes purchased year-on-year. Burgers and grills saw a 2.9% increase in volumes purchased due to an increase in frequency of purchase combined with an increase in shopper numbers. Beef sausages also saw volume growth (+14.2%), with an additional 78 tonnes purchased predominately due to an increase in volumes purchased per shopping trip and increase in buyers.
Total added-value products all saw a 2.6% increase in volumes purchased this period, driven by marinades (+7.4%) and ready to cook (+1.4%) performance. Marinades benefitted from an increase in shopper numbers while ready to cook benefitted from an increase in volumes purchased per shopping trip.
Lamb retail performance
Lamb saw a 6.4% decrease year-on-year in volumes purchased in the 12 w/e 23 February 2025. Spend also saw a 2.8% decrease during the period, despite a 3.8% increase in average prices paid (Kantar,12 w/e 23 February 2025).
Primary lamb saw a 7.9% decrease in volumes purchased this period. A reduction in promotional support during this 12-week period will have likely influenced the decline in shopper numbers which drove the decline in primary lamb.
However, diced saw volume growth in this period (23.1%), due to an increase in volumes purchased per buyer and an increase in shopper numbers. Steak also saw volume growth (12.4%) due to an increase in shopper numbers. However, these increases were not enough to offset declines by other cuts.
Processed lamb saw a 12.3% decline in volumes purchased in the 12 w/e 23 February 2025, with burgers and grills driving the decline (-13.5%).
For added-value products, there was a 8.9% decrease in volumes purchased. This was driven by sous vide performance which saw volumes decrease 6.2%.
Pig meat retail performance
Pig meat saw a 0.5% decrease in volumes purchased, equivalent to 1,178 tonnes less than the same period last year (Kantar, 12 w/e 23 February 2025). However, spend on pig meat increased by 1.1% year-on-year due to a 1.6% increase in average prices paid.
Volumes of processed pig meat drove this overall decline in pig meat performance, with a 1.6% decrease in volumes purchased in this period. Sausages were the only processed cut to see volume growth (+2.3%) due primarily to an increased frequency of purchase.
Primary cuts saw volumes purchased increase 0.2% this period. Belly saw a 2.5% increase in volumes purchased due to an increase in buyers this period. Mince saw a 0.2% volume increase due to an increase in volumes purchased per shopper.
Total roasting saw a 5.6% increase in volumes purchased, due to leg roasting performance (+19.3%). Leg roasting saw an increase in number of buyers drive performance, helped by a decrease in the average prices paid this period.
Added value also saw overall volume purchased decrease (-0.7%). Despite this, marinades saw volume increases of 30.0% due to increased promotional activity. Sous vide saw volumes decrease 4.0%.
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