ANUFOOD China to have four new exhibit segments


The trade fair will install FoodTec, Alcoholic Beverages, Plant-based foods, Tea & IP foods, as is new exhibit segments for the new edition on April 20-22, 2022.

Posted on Aug 19 ,10:35

ANUFOOD China to have four new exhibit segments

ANUFOOD China will install FoodTec, Alcoholic Beverages, Plant-based foods, Tea & IP foods, as four new exhibit segments for the new edition on April 20-22, 2022, in Shenzen.

The installment of the new exhibitor segment will help ANUFOOD China to represent the F&B industry from food processing and packaging all the way to the final products. Especially Food-technology has always been a hot topic in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). The GBA remains in the top position of the latest half-year national GDP chart at 5.723 trillion RMB with a healthy YoY growth rate of 13.0%.

FoodTec Zone

Inherited from Anuga FoodTec in Germany, the world's leading supplier fair for the Food & Beverage industry once every 3 years, the FoodTec zone will serve as an ideal choice for international food & beverage production machinery brands to engage with South China's F&B market. It will be a great demonstration stop for the local giant enterprises in South China who are spearheading in the F&B production technology.

The established zone bridges the upper production chain of the sector with the existent industry chain ANUFOOD China serves, presenting an add-on value especially to F&B brands and exhibitors who can meet both their potential suppliers and clients at the same time.

The current scale of FoodTec zone will represent a wide range of exhibitors from food processing, food packaging, filling technology and safety analysis, etc.

Whisky & Spirits Pavilion in the Drinks segment

The growing young population in GBA has nurtured a stronger need for imported alcoholic beverages including whisky and spirits.

To meet this trend, a Whisky & Spirits Pavilion will be specifically established to present premium alcoholic beverages to the market alongside numerous educational and entertaining on-site tasting events so the interested trade visitors can have a deeper understanding of history, brewery and flavor altogether of the alcohol products on display.

After initial communication, strong interests have been received from leading brands in Germany, Ireland, United Kingdom and Spain to participate in the pavilion so far.

Plant-based Foods Zone

Care for environmental sustainability and personal health both contribute to the fast development of plant-based foods in recent years with many brands emerging already in the market. The Plant-based Foods Zone is the answer to this particular industry trend in the region.

The idea is welcomed by brands in the sector such as Green Common, the plant-based food supplier of Starbucks who also sponsored Chef Table, ANUFOOD China's latest held pre-show tasting & networking event on July 29, 2021.

Tea & IP Foods

Tea-based drinks or simply as "new tea" usually composed of tea plus fruits, cream, snacks and flavor additives is becoming hot especially in South China.

China Tea Marketing Association and Frost & Sullivan Research & Consulting Firm predicted that the new tea market in China will witness a CAGR growth of over 30% by 2025. Meituan, the food delivery app's data in 2021 showed Guangzhou and Shenzhen ranked in top among the 15 cities in terms of new tea annual orders. To give a glance at the popularity of tea-based drinks in South China, the quantity of orders in Guangzhou was almost 4 times the quantity of orders in Beijing.

In addition to new tea, IP licensing on food has even been developing well on the national level.

2020 Annual IP Licensing White Paper showed in 2019 the retail revenue has logged at 99.2 billion RMB with a YoY growth rate of 15.9%. Licensing on food is the 3rd largest sector at a 12% proposition, making itself an important pillar of the business.

Dynamic markets of new tea and huge demands of cross-branding have gradually cultivated a new business model among individual brands and ANUFOOD China will bolster this vitality to a new level. Combination as such is also a concrete response to the visitors' expectation surveyed both onsite and the after the 2021 edition of ANUFOOD China. The much-upgraded ANUFOOD China will serve as it did last time to bring F&B industry peers under one roof with an expanded coverage on the entire industry chain.

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