After the takeover of Gzella, Sokolow Group is looking for further acquisition
Sokolow Group made the first change in the structure of Gzella, the company just bought, and replaced the former president and owner of the Group - Miros?aw Gzella, with Dariusz Soszy?ski, a long-term employee of the Soko?ów Group, Director of the Central Price Office.
For now, that will be the single important move done by the new owners of Gzella, as Sokolow intends to run some market studies to see the importance and the market share of each and any assets bought along with the company, starting from products and brands an going to Gzella's chain of stores.
"Gzella Meat Delis are shops known and valued by customers. Until full integration, we do not plan to rebrand them. However, we plan to use the commercial potential of Gzella Meat Delis by introducing selected Soko?ów products to their offer. However, Gzella products will go to Soko?ów S.A.'s wide distribution network", declared Bogus?aw Miszczuk, president of Sokolow Group, in an interview with Portal Spozywczy.
The group is far from ending its acquisition campaign in the Polish market, according to Mr Miszczuk. "We are constantly monitoring the market and looking for new development opportunities. As soon as there are real possibilities to increase the production and commercial potential of the Soko?ów Group, we will try to use them", he added. The sum behind Gzella acquisition is kept confidential. Sokolow Group is a Polish subsidiary of Danish Crown.
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