Americans to consume 1.45 Billion chicken wings for Super Bowl LVII
There are several reasons for the uptick, says National Chicken Council spokesperson Tom Super: "The two main reasons are more favorable prices and more people getting back to normal and gathering for the Big Game, whether at home or at a bar/restaurant," Super said. "While Americans are seeing inflation impact almost every part of their lives, both wholesale and retail wing prices are down double digits from a year ago, according to USDA, and consumers are seeing a lot more features and promotions.
"There are a lot of great story lines heading into the game," Super added. "Andy Reid versus his old team. A battle of the Kelce brothers. Mahomes versus Hurts. But no Super Bowl story line is hotter than wings!"
Big games inspire gatherings, and wings are on the menu. When comparing the week ending 1/22/23 to the week ending 1/08/23 (final week of regular season), wing sales grew double digits in both dollars (+11.5%) and pounds sold (+13.5%) within the Kansas City, Philadelphia, San Francisco and Cincinnati markets. (Source: IRI OmniMarket Integrated Fresh)
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