Japan

Australian beef sector is defending its market share in Japan

Beef

MLA Japan has hosted a forum to demonstrate its ground-breaking work on sustainability.

Posted on Apr 18 ,01:57

Australian beef sector is defending its market share in Japan

With just a year ahead of Tokyo Olympics Games, Meat and Livestock Australia (MLA) is taking steps to defend its market share in Japan, the biggest importer of Australian beef. With that target in mind, MLA Japan hosted In Chiba the inaugural Aussie Beef Sustainability Forum in Chiba, with 33 major customers from retail, trade and foodservice attending the event.
Sustainability, even if not a major topic in Japan, is gaining ground in this market and the Tokyo Olympics has pushed the topic further up the agenda with consumers.
"The Australian beef industry has set the goal of being 100% carbon neutral by 2030 (CN30) and we’re the only beef industry globally, I believe, to have such a goal. Since 2005, the Australian red meat industry has already reduced its proportion of national greenhouse gas emissions by 45%. The Australian beef industry is really the first in this space and the forum was an opportunity for us to get out in front and put our sustainability credentials forward with key customers", mentioned Andrew Cox, MLA International Business Manager – Japan and Korea.
In the last couple of years, the Japanese beef market has expanded by 4% annually and Australia is taking advantage of the CPATPP trade agreement signed in the Pacific-Asia region, while its main competitor, the US, is still in talks to sign a trade deal with Japan.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

Brazil

Brazilian meat exports are rising on high demand from Asia

According to the Brazilian Association of Animal Protein (ABPA), the volume of meat exported in t...


Read more Read more
Russia

Russia turns back to the position of net importer of pork

Russia's pig meat imports In the year to May have reached 63,600 tonnes and the country turned ba...


Read more Read more
Bulgaria

Bulgarian poultry production to grow by 5%

Poultry production in Bulgaria is expected to grow by 5% this year driven by increased demand for...


Read more Read more
Websolutions by Angular Software and SpiderClass