Australian enterprise is ready to sell Wagyu beef to China
Pardoo Beef is a company launched in West Australia, in 2015, by Bruce Cheung, a Singaporean businessman that wants to conquer the Chinese market with its products. More than that, the business plan suggests the enterprise could be turning off 100,000 head by 2031.
Besides the plan of selling beef in China, the enterprise launched by Cheung is focused on measurement and data analysis and its enormous capability to manipulate its environment and production systems through large-scale irrigation. In fact, these are the key parts of the business that are really interesting for the whole beef industry, as MLA describes it.
According to the business plan presented by Bruce Cheung, Pardoo Beef is aiming to:
turn-off more than 4,000 purebred Wagyu annually at 400kg carcase weight at 30 months of age, within the next five years; double the area under centre pivot irrigation (presently 810ha) within two years; graze the Wagyu herd on irrigated pastures full-time; calve Wagyu heifers at two-years-old and plan for a calf every year; calve in June/July, creep-feed calves and wean them before summer; establish its 'Exclusive Pilbara Wagyu' brand in the marketplace before the herd reaches its production targets.
For now, the farm has 3,000 Wagyu cows purchased from Lake Nash Station. "The aim is to produce quality, highly saleable animals using genetics known to favour high marbling and eating quality. We’re looking at calving our Wagyu when it’s cooler, creep feeding the calves and weaning them at 90–100kg in time to dry the cows off through summer", said Brett Blanchett, Chief Executive Officer of the company.
According to a team of researchers, this practice would also improve pregnancy rates for females, particularly first-calf cows, and they expect the herd to achieve a 95% average weaning rate.
To ensure their market is well established by the time Pardoo Beef reaches full production, the company keeps 1,000 head on feed year-round to ensure continuity of supply.
“We’ll keep this going while we’re learning the business and exploring the challenges of operating on the west coast,” said Blanchett.
As the supply chain becomes established, Pardoo will continue to work with the company's feedlot, finishing and processing at Warwick, Queensland.
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