BRF strengthens its position in the Gulf area
15 poultry plants owned by Brazilian company BRF have received approval to start exports to Oman. According to the company, that decision may increase poultry exports to that market up to 60,000 tonnes per year. The company is the largest poultry producer in the world, with a global market share of 12%, and also one of the important halal meat producers. In the last three months of 2019, BRF's net operating revenue from halal food sales totaled $475 million, according to Reuters.
Brazil is one of the main suppliers of halal meat in the Middle East and BRF wants to strengthen its position in that region as other producers have re-routed poultry exports to China due to increased demand from the Asian country and better prices offered in this market.
In January 2020, Brazilian poultry exporters shipped 97,950 tonnes to the Arab countries, down by 3.5% compared with the same month last year. Among the top Arab buyers, Saudi Arabia posted a year-on-year 9% decline in purchases, to 35,150 tonnes. The United Arab Emirates, the second-largest buyer in volume, showed the largest decline, at 18% year-on-year, to 21,100 tonnes, according to official data released by the Brazilian Animal Protein Association (ABPA).
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