Belgian Meat Office opens the annual round table
The annual Round Table hosted by the Belgian Meat Office is focusing on defending the meat industry by getting the right message to the consumer. "Quality improvements in the attention economy" is the main topic of the conference organized in Mechelen and Prof. Dr. Jeroen Dewulf, a specialist in biosecurity and epidemiology; Dr. Lic. Liesbet Pluym, Coordinator and Quality Advisor Belpork; and Erik Lenaers, Associate Director, Belgian market lead at Weber Shandwick will provide useful information on how the pork sector in the country has managed to deal with the challenge of biosecurity risks raised by the ASF outbreak in the wild boar population.
Joris Coenen, Manager of the Belgian Meat Office, will act as a moderator after guiding the guest in a visit to Colruyt Group Fine Food Meat in Halle, the meat and meat processing plant of COLRUYT, Belgium’s number one retailer.
Belgium was affected by the ASF outbreak since mid-September last year and has managed to contain the virus in the wild boar population. Experts and journalists from the EU member states have been invited this year at the annual Round Table to learn about crisis management and efficient ways to communicate in this situation. A team of reporters from Euromeatnews is present at the event.
Also, another topic of interest is regarding the reduction of antibiotics used in livestock farming, where Belgium has achieved 2 of the 3 targets set in its national program.
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