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Brazilian poultry and pork not to be affected by the crisis

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ABPA Technical Director believes that cheaper meat products will have an advantage in the market.

Posted on Oct 01 ,08:40

Brazilian poultry and pork not to be affected by the crisis

The economic crisis resulting from the coronavirus pandemic should not have a significant impact for poultry and pork, as these products are more affordable to the consumers, said Sula Alves, Technical Director of the Brazilian Animal Protein Association (ABPA). The executive participated this Tuesday of a webinar promoted by the entity in partnership with BioMériux to discuss the Pandemic and the Animal Protein Industry. According to Alves, in this moment of retraction in the purchasing power of consumers, chicken meat, in particular, ends up having an advantage in the market. “We saw a change in behaviour, not only because of the lower-income but also because of the need to cook more at home. This has led to a replacement of more expensive cuts and higher value-added products for cheaper proteins, ”she added.
At the same time, Brazil hopes to increase pork and poultry exports thanks to strong demand from China and other Asian countries, as pork imports from Germany have been banned in this region due to ASF outbreak in the European country.

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