BRAZIL

Brazilian poultry exporters project business worth more than US$650 million after Gulfood

Poultry

Thousands of new contacts and hundreds of millions of dollars in projected business are some of the results of the action organized by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export Promotion Agency and Investments (ApexBrasil), during Gulfood, one of the largest food and beverage fairs in the world, held last week in Dubai (United Arab Emirates).

Posted on Mar 06 ,00:25

Brazilian poultry exporters project business worth more than US$650 million after Gulfood

According to a survey carried out by ABPA among participating agribusinesses, almost US$75 million in exports were consolidated in just the five days of the event.

According to the projections of the agribusinesses, the negotiations established during the event project business in excess of US$650 million in the next 12 months.

Around 6 thousand customers and potential importers visited the ABPA space at Gulfood – more than 2 thousand are new contacts.

"The commercial performance of agribusinesses at Gulfood reflects the solid and always positive relationship we maintain with Islamic nations, recipients of half of Brazilian exports, which position us not only as the largest exporters of chicken meat in the world, but also the largest exporters of the halal product", assesses the president of ABPA, Ricardo Santin.

In total, 19 agribusinesses participated in the initiative, including Aurora Alimentos, Bello Alimentos, Coasul Cooperativa Agroindustrial, Copacol Cooperativa Agroindustrial Consolata, C.Vale Cooperativa Agroindustrial, Granja Faria, GTFoods, Lar Cooperativa Agroindustrial, Avenorte Avícola Cianorte, Jaguafrangos, Frangos Pioneiro, Somave Agroindustrial, São Salvador Alimentos, Netto Alimentos, Pamplona Alimentos, Villa Germania Alimentos, Vossko do Brasil, Zanchetta Alimentos and Granja Econômica Avícola. Other Brazilian companies in the sector, such as BRF, Seara Alimentos and Vibra Agroindustrial, participated with their own stands.

An exclusive space measuring more than 520 square meters and two floors was destined for ABPA members. In addition to business meetings, the event featured a special area for tasting typical Arab dishes based on Brazilian products – almost five thousand chicken and turkey shawarmas were served, in addition to a thousand omelets. Promotional materials with information about sectors and exporting companies were also distributed during the five days of Gulfood.

"In addition to the excellent business performance, the image actions promoted during Gulfood reinforced our position as the main partner of Islamic nations in helping food security with high quality and sustainable products", analyzes Isis Sardella, marketing and commercial promotion manager at ABPA.

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