China could demand EU environmental standards for meat
This possibility was commented on by Marfrig's Director of Sustainability, Paulo Pianez, during his participation in São Paulo Climate Week.
"We recently received a large delegation from the Chinese government at Marfrig, and they are considering imposing similar requirements,” he stated. He emphasized that the trend toward greater environmental rigor “is inevitable” and should not be limited to the European Union. “The international market is increasingly implementing more stringent environmental standards. When this market reality exists, it is highly unlikely to be reversed. We need an adaptive mindset".
The EU has determined that products such as meat, leather, soy, and coffee can only enter the European bloc if they prove they do not originate from deforested areas after the 2020 deadline.
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