Consorcio del Jamon Serrano focuses on the Japanese market
Serrano Ham (Jamon) was one of the enterprises invited to assist at the meetings that took place in Tokyo between European officials and business representatives and their Japanese counterparts.
The representatives of the entity had the opportunity to attend different talks and seminars, which dealt with market access and business opportunities in Japan, as well as Japanese consumer trends. In addition to these participatory meetings, visits to supermarkets and retail establishments were also planned to familiarize the representatives of European companies and organizations with the commercial practices of the Japanese sector, the availability of products, their exposure and representation, and consumer preferences in the country.
The Consortium was satisfied by the participation on the mission due to the fact that Japan is seen as a country with high potential in consumption for premium products such as Serrano Ham. "Our goal is always to boost the image of quality ham outside Spain and maintain institutional relations at the highest level," declared Carlos del Hoyo, marketing and promotion director of the Spanish Serrano Ham Consortium. According to him, this trip offered the opportunity to present its project to the Japanese operators and the promotion authorities of the European Union and to continue working to bring the qualities of its ham to the final consumer.
(Photo source: Amazon)
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