Coren Group strengthen its position in the British market
Coren Group has reached an agreement with the London chain Fortnum & Mason, a food supplier to the British royal house for more than 150 years, to introduce its Chestnut Ham. With this, the Galician cooperative chaired by Manuel Gómez-Franqueira gives a boost to its presence in the British market by positioning one of its star products in the main food chains of the country, according to Carnica magazine.
With this, Coren achieves a new milestone in its commercial implementation plan in the UK, where it has a delegation that has among its main challenges to position the products of the Select Range of pork fed with chestnuts in the main distributors and gourmet stores. So far, the company has pushed its range of hams called "Selecta" in Ocado, the largest chain of online food sales in the United Kingdom; Wholefoods Market, leading supermarkets in the sale of natural and organic foods that prioritize animal welfare; and the delicatessen shops in the Chelsea neighborhood and the most exclusive areas of London.
Coren sells sliced Selecta ham and shoulder, Selecta roast ham and Selecta boneless ham in the UK. “These are products with an excellent quality/price ratio, which come to cover a market niche that the Coren Group detected in the country, where the offer of ham is divided between Iberian ham with a very high price or low-quality Serrano. However, the Selecta range of products allows British consumers to savor a product of the highest quality, thanks to which it is reaping great success in the English market", the company stated.