Danish Crown to buy Polish Gzella Meat Group
The deal will be executed based on a conditional investment agreement with the intention to strengthen the market position of the merged company and their brands on the Polish as well as the international markets.
"Our mission is to be a valuable partner for our customers and the consumers. We do that by providing them with products in premium quality, that meet their expectations and needs and comply with the ongoing changes in dietary trends. The acquisition of Gzella Meat Group is another step to meet these objectives and it will enlarge the potential growth of the Sokolow Group remarkably," said Boguslaw Miszczuk, the President of the Management Board of Sokolow S.A., in a statement.
The transaction must be subjected to approval by the Polish competition authorities.
"Sokolow is an industry investor with vast experience and the most advanced know-how in the industry. Thanks to the investment of such a reliable partner, the business I created will gain the necessary resources to strengthen our competitiveness and efficiency even more, and it is a priceless impulse to create innovative growth and expansion into new markets," added Miroslaw Gzella.
The Gzella Meat Group was founded more than 33 years ago in Osie, where the main plant of the group is still situated. Gzella owns a modern meat processing factory with a capacity of more than 6,000 tons a month. The company employs about 1,000 people and runs its own logistics facilities and a network of nearly 250 stores operating under the ‘Delikatesy Mi?sne Gzella’ brand. They are mainly located in northern and central Poland.
After the deal will be closed, the Sokolow products will be offered to customers and consumers through the distribution channels of the Gzella Meat group. While the range of Gzella products will gain access to the wide distribution network of Sokolow S.A., which consists of 39 distribution centers and 51 Sokolow stores.
"When we decided to sell the Gzella Meat Group, we started looking for an investor with an established market position and a good reputation, which could bring Gzella the best possibilities to maintain and develop the current activities. Being a part of Sokolow means we will have the best possibilities to strengthen our market position, through continuous improvements of the Gzella profile and an even wider range of premium products," says Miroslaw Gzella, founder and main shareholder of the Gzella Meat Group.
Sokolow - a part of the Danish Crown Group - is the most recognizable brand in the meat industry in Poland.
Photo Source: Danish Crown
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