Denmark

Danish Crown to launch a new production line in Denmark

Danish Crown has recently announced it has a new line to increase its production capacity in order to cover the demand for its products in the Japanese market.

Posted on Aug 09 ,15:14

Danish Crown to launch a new production line in Denmark

The new line will be established at the abattoir in Blans Nea Sønderborg. This will increase the number of employees by almost 10 per cent from 1,100 to 1,200.

"It's great to be in a situation where we're taking on new people, especially when we here are talking about permanent jobs, which are not affected by fluctuations in the supply of pigs. Our Japanese customers are crazy about a specific product based on minced pork, which we have sold to them for a few years. This means that we now need to hire more people to both debone fore-ends and run the actual production," says Søren F. Eriksen, CEO of Danish Crown Pork.

The free trade agreement signed between the EU and Japan will be implemented continuously over the next ten years. Danish Crown expects to increase its exports to Japan in the following years and also to increase its number of employees as the agreement between the two countries will gradually simplify the very complex customs system applied by Japan today.

"Our Japanese customers are very interested in developing our trade. Today, the Japanese almost exclusively buy fresh meat, which they process and pack themselves. Several of our customers wish to change this and want us to handle as much of the processing as possible. If this becomes the case, we'll need even more people," says Søren F. Eriksen.

Danish Crown's exports to Japan amounted to more than DKK 3 billion last year, corresponding to approx. 30% of Denmark's total exports of goods to the world's third-largest economy.

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