DENMARK

Danish Crown was a strong representative of Danish food production at the Folkemødet

At the Folkemødet, Danish Crown was one of the absolutely most strongly represented companies. The setup set a turnover record and created dialogues with the most important stakeholders, and the presence emphasized that Danish Crown is an important voice in the debate about Danish agriculture and food production.

Posted on Jun 21 ,00:20

Danish Crown was a strong representative of Danish food production at the Folkemødet

From 13 - 15 June, Allinge formed the framework for this year's People's Meeting, where politicians, opinion leaders, organizations and companies gather to debate the challenges in Danish society.

This year, Danish Crown was the strongest representative of agriculture and Danish food production and overall one of the most strongly represented organisations. The significant presence and a completed setup created the framework for entering into dialogues with the country's most important leaders, decision-makers, opinion makers, organisations, etc.

"Danish Crown was really visible at the Folkemødet, and with our presence we showed everyone that we are a modern food company that should be included in the solutions. We should be proud of that, because it created the framework for us to enter into good dialogues about the future of Danish agriculture and food production with our most important stakeholders", says Asger Krogsgaard, chairman of Danish Crown.

Folkemødet has developed to have the character of a regular folk festival, where Danes show their support for democracy and social debate. This year's number of participants has not yet been counted, but in 2023 there were well over 100,000 visitors over the three days in Allinge.  

By building the presence around the sale of food, Danish Crown has kept costs down. Danish Crown was present with two burger stalls, a sausage van, a "SnakBar" with drinks and pork belly and not least its own restaurant, Restaurant Dyrbar, run by master chef Thomas Pasfall.

It was very successful, because the restaurant, the three stalls and the hot dog van delivered a record turnover and helped to show that Danish Crown can supply food products to every type of consumer.   

"In a unique way, we showed in a cost-effective way what Danish Crown stands for. We are not afraid to stand up and participate, regardless of whether it is with others from business, green organisations, politicians, critics or other actors. Because as one of the largest food companies with roots in Danish agriculture, we see it as crucial that we contribute to the social debate about what the future production of food in Denmark might look like", says Theis Brøgger, director of communications at Danish Crown.   

During the three days in Allinge, hundreds of debates were held. This year, Danish Crown participated in 13 debates. That's a record number. In comparison, Danish Crown participated in six debates last year.

"Danish agriculture, food production and animal foods are the subject of some of the most complicated debates and political agendas. Therefore, it is important that we talk about the work we do and intend to complete. We don't get many better opportunities for that during the year than at the Folkemødet", says Jais Valeur, Group CEO of Danish Crown, who himself participated in five of the debates.  

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