Spain

ELPOZO food is purchased by 73.6 percent of Spanish households

The ELPOZO brand is again, for the eighth consecutive year, the most present in Spanish homes, according to the 'Brand Footprint' ranking prepared by the consultant Kantar Worldpanel, the largest study of consumer brands based on real purchases during the year. Last year ELPOZO's food solutions were purchased by 73.6 percent of Spanish households.

Posted on May 31 ,00:05

The Spanish food company is ahead of Coca-Cola and has achieved 110.8 million contacts with the consumer, and a purchase frequency of 7.8. In addition, ELPOZO is the most popular consumer brand in Extremadura, Castilla-La Mancha, the Canary Islands, the Region of Murcia, Andalusia and Navarra.

The 2023 'Brand Footprint' study identifies the 50 consumer brands that are purchased the most in Spain. This report, which reflects purchases made by households, is based on consumer contacts, which are built from the number of buyers of a brand and the frequency with which they purchase it.

This year's report reveals that the brands in the Top 50 share a series of attributes such as their commitment to innovation, investment in advertising, the use of promotions and the increase in their presence in regional distribution chains and in online sales.

ELPOZO is a pioneer and leader in healthy eating within its sector, thanks to its permanent commitment to research and innovation. The company collaborates with universities and scientific associations throughout Spain in research projects that contribute to improving the health and well-being of the population as a whole. It’s family origin, together with other representative strengths of the organization such as innovation, its commitment to the brand, effort, commitment, job creation, traceability or food safety, have shaped the company's DNA.