El Pozo Alimentacion presents its new gourmet range: La Croqueteria
El Pozo Alimentación launches a new line of gourmet products to continue betting on quality and flavor, which expands the company's breaded offering. The Croqueteria is made up of four recipes made with carefully selected ingredients that provide an exclusive combination of sensations.
The new range of solutions offers a delicious variety that includes: Iberian Ham Croquettes, made with Iberian ham and shoulder; Cooked Chicken Croquettes, with authentic shredded chicken breast; Carrillada croquettes, with traditional bechamel prepared with rural beef stew; and, finally, Mushroom Croquettes with Boletus, with a bechamel mixed with pieces of mushrooms.
La Croqueteria provides an ideal solution for any occasion. In addition, their quick preparation in the oven, air fryer or frying pan allows you to enjoy them in a matter of minutes, both at home and anywhere else.
This launch is accompanied by an online and offline media communication campaign, which is displayed on product packs and on digital platforms, with the claim "If you can call them gourmet, they are from La Croqueteria". Digital platforms offer full coverage of the initiative with personalized content, publications with usage tips and collaborations with influencers. Additionally, consumers have the opportunity to participate in sweepstakes where they can win Hisense air fryers.
The four varieties that are already available on the market are sold both in free service and in the HORECA channel.
With this new proposal, El Pozo Alimentacion responds to current consumer trends, offering innovative recipes and easy-to-prepare products, which are distinguished by their unmatched flavor and quality.
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