ElPozo enters the veg protein market
El Pozo Alimentacion enters the vegetable protein market with its new launch: ‘eLPOZO King Revolution’. A product in which both in its packaging and in its communication the company is totally respectful of meat names, avoiding the use of terms associated with meat to refer to this new business area.
Thus, this launch is a 100% vegetable reference, made from pea protein. 'eLPOZO King Revolution' is presented in a refrigerated format to enhance its freshness and in a bipack tray with two units of 115 grams each, informs Carnica magazine.
"The new launch is a bet of great quality and freshness for all the profiles of consumers who want an extra contribution of vegetable protein in their diets", indicates the company.
With this, El Pozo Alimentación thus incorporates a new alternative to its assortment in the line of fresh products and continues to work on future developments with potential within the 100% vegetable market.