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Exports outside the EU are gaining in importance - COV

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Dutch Meat Association (COV) is focusing on promoting its top products in the world's largest importing markets.

Posted on Feb 08 ,12:34

Dutch Meat Association (COV) is taking pride in opening 8 of the 10 largest global beef importing countries. "No other EU country can say that", explained Frans van Dongen, Director of International Affairs at the COV, in the annual report for 2018.
"In our vision for the future, the COV has expressed various ambitions, in the economic field, about quality, safety, well-being and sustainability; but all these aspects stand or fall with the export in general and the square value in particular. Exports, especially those outside the EU, are rapidly gaining in importance. In 2018 this was already more than 1 billion euros: that is now half of the total export. It is precisely these exports to the so-called 'third countries' that contribute to the square value and therefore a good return for the entire chain. Every export market has specific requirements and sets different emphases. Our companies must, in any case, comply with all requirements to be able to export to those countries. For example, the Dutch Meat sector operates at a level that can be described as 'the best of all worlds'", he said.
In the last year, COV has managed to open the Mexican market for pork, which is the third largest import market in the world. Promotional campaigns such as Trusted Pork and Trusted Veal made the Dutch products visible on a number of important export markets. "The export of pork to some important markets has grown in 2018. This is the case for China, Japan, South Korea and Australia. For veal, exports to the US and Japan have grown. In the coming years, we want to broaden market access for the pig sector to more cuts. For beef and veal, we work on China, South Korea, the USA and Australia", added Van Dongen.

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