France

Genesus started a new partnership in France

Genetics

"We have to focus on field people and create new local partnerships", explained Jim Long, CEO and President of Genesus, after signing a deal with Prod’atech.

Posted on Dec 17 ,04:20

Genesus started a new partnership in France

Canadian company Genesus is expanding in the French swine genetic market with new partnership signed with Prod’atech for distribution of Genesus F1 gilts in West of France as Genesus Sarl.
With this new partnership, Genesus is looking to establish for a long term in France and provide a strong swine genetic, easy to manage for more economic benefits, mentioned the company in a press release.
One year ago Genesus established on the French market and bought Porc-Ex France company. Jim Long, CEO and President of Genesus: "In a first step, we wanted to learn from the French market. Today, it seems obvious just like in other countries where we are present, that we have to focus on field people and create new local partnerships". This December, Genesus have started a new partnership with Franck Perrigoue in charge of Prod’atech, business agency.

Franck Perrigoue works in the French pig industry and especially with swine genetic for more than 20 years and do some technical support for his customers. "I consider that Genesus have a very robust sow, easy to manage with the highest economic value; that’s means a sow who is able to wean 13.5 heavy and uniform piglets per litter, with a good feed efficiency", Franck Perrigoue said. Prod’atech will distribute Genesus F1 gilts in West of France as Genesus Sarl.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

GERMANY

Vion strengthens demand-driven chain concept Good Farming Balance for the future

Ever since Vion introduced Good Farming Star in 2010, the company has been at the forefront of bu...


Read more Read more
DENMARK

Danish Crown becomes co-owner of promising climate technology

It may sound strange that a burning gas torch at a slurry tank can reduce the climate footprint o...


Read more Read more
GERMANY

Germany: Poultry meat and eggs are produced sustainably and are important for a balanced diet

The recommended amount of meat consumed does not correspond in any way to the national consumptio...


Read more Read more
Websolutions by Angular Software and SpiderClass