HCC struggle to remain in the EU market
At the beginning of this week, a delegation of Welsh exporters was present at SIRHA, the world hospitality and foodservice tradeshow in Lyon to offer samples of PGI Welsh Lamb and PGI Welsh Beef and engage with current and prospective customers.
Around 200,000 food trade professionals from Europe, the Middle East and beyond visit the event in Lyon every other year.
Rhys Llywelyn, HCC’s Market Development Manager, said that the show was an ideal venue to target important customers.
“SIRHA is a trade show which attracts foodservice buyers from both Europe and the wider world,” he said. “The current political uncertainty means that we have to reassure existing Welsh Lamb and Welsh Beef consumers in EU countries, while also raising Wales’s profile in new markets, so Lyon was an ideal place for us to be.”
Rhys added, “As ever, the product went down very well with the hundreds of prospective customers who tasted it, and we’ll be working with Welsh exporters to build on the contacts we made at SIRHA.”
Under the scenario of no-deal Brexit, the food industry in Wales is going to be the most affected as it exports 90% of the food and drinks to the single market. A hard-landing scenario on the deal between the UK and the EU could represent a long hard economic winter for the red meat industry in this part of the Kingdom. "A No-Deal Exit will almost inevitably mean WTO Tariffs. Let’s be clear. Tariffs mean trade turmoil and the immediate loss of a third of our lamb market", HCC Chairman, Kevin Roberts said.
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