HKScan showcases its meat products at SIAL in Shanghai
HKScan participation at this trade fair is part of the company's strategy in establishing a new footprint on the Chinese market with premium-category, value-added products such as sirloin and tenderloin, products the company has previously offered largely only in the Nordic region. HKScan is the first Finnish company to establish a presence in premium market niche in China.
HKScan and Qinglian Food signed an agreement on 26th February to launch joint venture in China. HKScan and Qinglian Food's joint venture Nordic Lotus Food Co will commercialize, sell and market products on the Chinese market. The company will present its well knwon Rypsiporsas (Omega-3 Pork) products in China.
"Finnish Rypsiporsas (Omega-3 Pork) differentiates from the competition with superior quality and responsible production. The feedback from our Chinese customers has been really encouraging. As a world´s 4th biggest food exhibition, SIAL is an efficient place to increase our Asian customers´ knowledge about the Finnish professionality and high quality in food production and agricultural practicalities. Competition is fierce all around the world, and China is no exception – only the most competitive products make the cut," says Jukka Nikkinen, head of HKScan exports.
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