INTERPORC consolidates the leadership of Spanish pork in China
For three days, the Interprofessional pavilion led international participation with the largest exhibition area grouped in the fair room. In total, 19 companies have brought 'SPANISH PORK' meat and products to Shanghai, the brand that internationally identifies meat and products from Spanish white-coated pork.
INTERPORC's objective at this international fair was, as explained by its director, Alberto Herranz, "to consolidate and extend the presence of Spanish pork meat and products in a country that is the leading importer of pork meat, almost 22% of the entire world market, and the highest per capita consumption in the world (40.6 kilos per year)".
In his opinion, this fair offers "great opportunities to close new international contacts and consolidates our relationships with both buyers and the country's administrations".
At SIAL-Shanghai, the Interprofessional has carried out various activities such as show cooking, ham cutting demonstrations and tastings. It has also held a series of B2B meetings, as part of the 2023 Support Plan for the Internationalization of the Spanish white layer pig sector .
In parallel, INTERPORC organized the 'Spanish Pork Dinner', which brought together representatives of the administration, among other personalities, to strengthen their relations with the pork sector.
The success of 'SPANISH PORK' in the Chinese market is based on the quality and professionalism of Spanish pork companies and the constant support of INTERPORC, which brings together all the agents in charge of bringing white layer pork products to the entire world. Producers, processors and marketing of the white layer pig sector share the objective of enhancing their image nationally and internationally.
To achieve this, the Interprofessional has launched a strategy in China based on participation in fairs, organization of meetings with importers, conferences, reverse missions, among other activities, to publicize the Spanish product and intensify the pork trade.
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