Spain

INTERPORC is participating in "El Sentido de la Carne" to highlight the pleasure of eating meat

The Interprofessional Agri-Food Organization of White Pork ( INTERPORC ) joins for the second consecutive year " El Sentido de la Carne" (The Sense of Meat), a collaborative project of the entire value chain (manufacturers, distributors, specialist channel stores, interprofessionals, associations and organizations, among others) to highlight the role of meat and meat products in Spanish culture and gastronomy.

Posted on Sep 16 ,02:30

This edition will have a total of 160 participating entities.

Consumers will be able to see this campaign in participating establishments, on the packaging of participating meat companies, in sales brochures, on websites, on social media, and more.

In addition, "El Sentido de la Carne" will launch a contest on its Instagram profile (@elsentidodelacarne) on October 6th, in which citizens can compete for lots of meat from different product categories.

According to the "Opinion study on the importance of the meat sector in Spain" prepared by Sigma Dos for the Livestock-Meat Forum, 80% of consumers consider meat to be an essential and indispensable food, while 72% believe there are hoaxes surrounding the sector and meat itself. Despite this, the sector is in good health, as demonstrated by the fact that during the first quarter of 2025, per capita consumption of meat and meat products in households reached 11 kilos, which represents a 5% increase compared to the same period last year, according to data from the Ministry of Agriculture, Fisheries and Food.

In this context, the initiative's main objective is to convey that meat and meat products are part of Spanish culinary culture and that, when consumed according to recommended guidelines, they contribute to a varied and balanced diet, within the framework of the Mediterranean Diet.

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