INTERPORC shares the keys to the international success of Spanish pork at the Spain Food Nation Summit
The event brought together food industry experts, institutional representatives, and companies to analyze the challenges and opportunities in strategic markets.
At the roundtable discussion 'Best Practices in Food and Beverage Promotion in China, the USA, Japan, and the UK,' Daniel de Miguel, International Director of INTERPORC, shared the keys to the success of white pork promotion campaigns in those countries.
De Miguel emphasized that differentiation through quality, sustainability, and food safety, along with public-private collaboration and joint work with the Spanish Trade Offices, have been decisive elements for the sector's growth. Today, Spanish pork is synonymous with trust for authorities worldwide seeking quality food for their citizens.
The INTERPORC representative explained that one of the main challenges has been adapting to the cultural, regulatory, and logistical particularities of each destination, "a challenge we have overcome thanks to innovation and building strong bonds of trust with our local partners and public administrations."
He also pointed out that the future lies in strengthening the presence in established markets and exploring new opportunities arising from changes in consumption habits. Furthermore, “promotional activities driven through initiatives such as Eat Spain Drink Spain are fundamental to continuing to support Spanish companies in their international expansion,” he stated.
Spain's white pork is the leading European exporter and second largest worldwide, and is present in more than 130 countries with a combined 4 billion consumers.
Designed for the international promotion of the Spanish food industry, the Spain Food Nation Summit was organized by ICEX Spain Export and Investment, together with the Ministry of Agriculture, Fisheries and Food, and the collaboration of the Spanish Economic and Commercial Offices in Beijing, New York, Tokyo, and London.
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