INTERPORC strengthens its alliances at Meat Attraction 2025
The Interprofessional stand has been the scene of important meetings with representatives of strategic markets and top-level authorities, reflecting the importance of pork in the national economy and its growing global projection.
On the first day of the fair, the President and Director of INTERPORC, Manuel García and Alberto Herranz, respectively, received a visit from the Minister of Agriculture, Fisheries and Food, Luis Planas, and the Minister of Agriculture of Aragon, Javier Rincón, who showed their support for the sector and underlined its strategic importance.
Another highlight was the visit of the ambassador of the People's Republic of China, Yao Jing, who met with the director of INTERPORC, Alberto Herranz, and the International Director, Daniel de Miguel, to reaffirm the solid commercial relations between both countries in the field of white pigs.
At this edition of Meat Attraction, the Interprofessional has intensified its commitment to the international expansion of white pork, consolidating its already excellent relations with representatives from Japan, China, Indonesia, Canada, Taiwan, Hong Kong, South Korea, Ghana, Singapore and Vietnam, markets that together represent a potential of more than 1.8 billion consumers.
At these meetings, INTERPORC has highlighted the attributes that make the Spanish white pork a world reference: quality, food safety, animal welfare, sustainability and flavour, key factors for continuing to conquer new destinations.
Beyond the institutional and commercial meetings, INTERPORC's space at Meat Attraction has been the epicentre of intense activity, with events that have brought the sector closer to professionals and the public. Among them: an exhibition by Jesús García Castillo, champion of the 2nd International Competition for White Ham Cutters; and daily showcookings, within the framework of the 'Promesas de la Cocina' competition, in which young talents have demonstrated their creativity with pork.
32 students from the IES Hotel Escuela School of Hospitality participated in this edition, 22 from the kitchen and 10 from the dining room. In the recipe section, the first prize went to Carlos Sancho and Dafne González, with their recipe 'Smash white pork burger with cracklings'. The second prize went to Gerson Zamora and Gonzalo Llorente, with their 'White pork taco in the forest'.
The first winner of the INTERPORC Storytellers and Songwriters Competition was Andrea Burgos. Second place went to Mayra Alexandra Panganosa.
With a large number of visitors and a busy agenda of meetings, INTERPORC closes its participation in Meat Attraction with a very positive balance, reaffirming its role as a strategic sector in Spain.
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