Japan

Japan’s largest pork cutlet restaurant chain switches to US pork

Pork

Global strategies to build demand for the U.S. pork loin are paying dividends in several markets, including high-value market Japan. Katsuya, Japan’s largest pork cutlet restaurant chain, has switched to using U.S. pork loin and tenderloin at its 450 outlets.

Posted on Sep 14 ,00:05

Japan’s largest pork cutlet restaurant chain switches to US pork

"Our team is working closely with targeted foodservice accounts, looking for menu opportunitites for U.S. pork. We have had some successes this summer", says USMEF Japan Director Satoshi Kato. "Katsuya appreciated our partnership approach and has switched to chilled U.S. pork for its menu items. They also want to work with us to develop new items with the U.S. pork loin for promotions later this year".

Katsuya plans to conduct additional seasonal promotions for U.S. pork dishes during USMEF’s Porktober promotion, and for the company’s anniversary promotion in December.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

UK

AHDB: How the UK sheep meat sector will develop in the second half of 2024?

A fall in the lamb crop impacting on slaughter levels of new season lambs is due to drive a decre...


Read more Read more
INTERNATIONAL

Tesco to introduce significant improvement in chicken welfare standards

The improvements, which will be completed by the first half of 2025, will see chicken grown at a ...


Read more Read more
GERMANY

Germany: Many meat products still contain too much salt

The results show that, among other things, the target set by the food industry itself as part of ...


Read more Read more
Websolutions by Angular Software and SpiderClass