Japan

Japan’s largest pork cutlet restaurant chain switches to US pork

Pork

Global strategies to build demand for the U.S. pork loin are paying dividends in several markets, including high-value market Japan. Katsuya, Japan’s largest pork cutlet restaurant chain, has switched to using U.S. pork loin and tenderloin at its 450 outlets.

Posted on Sep 14 ,00:05

Japan’s largest pork cutlet restaurant chain switches to US pork

"Our team is working closely with targeted foodservice accounts, looking for menu opportunitites for U.S. pork. We have had some successes this summer", says USMEF Japan Director Satoshi Kato. "Katsuya appreciated our partnership approach and has switched to chilled U.S. pork for its menu items. They also want to work with us to develop new items with the U.S. pork loin for promotions later this year".

Katsuya plans to conduct additional seasonal promotions for U.S. pork dishes during USMEF’s Porktober promotion, and for the company’s anniversary promotion in December.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

INTERNATIONAL

Mercolleida: Pork prices in 2024

Compared to previous references, the 2024 average is +17.8% (+26.0 cents) higher than the 2019-20...


Read more Read more
UK

Tesco bolsters support for British farmers as it relaunches Sustainable Farming Group for pigs

The group, developed in partnership with Tesco’s long-term supplier, Cranswick, will cover ...


Read more Read more
BRAZIL

Poultry genetics shipments grow 2.8 percent in the year

Revenue generated by shipments reached US$ 238.2 million in 2024, a balance 0.8% lower compared t...


Read more Read more
Websolutions by Angular Software and SpiderClass