MLA starts exploring the Chinese online market for beef
Meat and Livestock Australia (MLA) is focusing on the Chinese online market for beef as the channel is growing up fast in the region. From chilled beef that meets the fast-growing demand for fresh food to premium brands and diversified cuts, the opportunities for Australian red meat in China are enormous – particularly if you add online retail to the mix.
A group of key staff members from Alibaba's new retailing and catering operations facilitator, Win-Chain visited Australia this month to see for themselves how the beef is produced here.
MLA’s Joe Zhu, Country Manager – Greater China, said Alibaba represents tremendous opportunities for industry growth in China and MLA was particularly keen to support their efforts in consolidating needs for Australian meat products and streamlining the supply chain.
"Not only is China Australia’s fastest growing international market for red meat, its e-commerce market also represents a huge opportunity in both speed and size perspectives,” he said.
The buyers said understanding the background to Australian beef production and how the supply chain operates was the main purpose of the visit. Win-Chain focuses on sourcing fresh food globally and distributes to a variety of channels including wholesale, retail (e.g. Hema Fresh, RT-Mart, Auchan, Lianhua, TmallFresh) and foodservice in China.
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