Malaysia emerging as promising destination for US pork
Market development efforts have gained traction in Malaysia due partly to the impact of African swine fever on domestic production and tightening supplies of European pork. While Malaysia is a predominantly Muslim country, the non-Muslim portion of its population has a strong appetite for pork.
"In the past, it was difficult for U.S. pork plants to gain eligibility for Malaysia", said Jim Remcheck, USMEF director of export services. "But that situation has improved, with six U.S. facilities becoming eligible last year and another recently being approved without the need for an on-site audit". Remcheck adds that USMEF is also working to gain eligibility for more U.S. beef facilities, but this is more complicated due to the halal aspect of Malaysia’s beef plant approval process.
U.S. pork exports to Malaysia reached 5,170 metric tons valued at $16.3 million in 2023 – up more than 1,500% from 2022. Through July of this year, exports were 41% above the 2023 pace, topping $14.7 million in value.
Following on from the success of their Welsh Lamb meatballs and other well known fresh meat produ...
Last year, the production of meat substitutes in Germany declined slightly. According to the Fede...
Export revenue reached US$328.2 million in the fourth month of this year, an 8.8% increase compar...