Meat Attraction postponed to 2022
Meat Attraction, the largest trade fair for the meat industry in Madrid will not be held in February 2021. The organizers, International Meat Fair (IFEMA), have decided to postpone the fourth edition to march 2022, as the second wave of COVID-19 infections is keeping Spain closed for many foreign visitors. In advance, a telepresence event, held in October 2021, will serve as a celebration of the fair and will allow the commercial and promotional activity of the sector to be kept alive.
In this way, the 2022 edition will be larger than the previous ones and will be held in a safe environment and in a context of recovery and reactivation of business opportunities at a domestic and international level. According to the official website of the event, IFEMA is already working on the Meat Attraction LIVEConnect digital event to be launched in October 2021 on an innovative platform with an artificial intelligence system. It will be the largest professional community and social network in the world for the meat industry across its value chain.
Every week from October until the in-person event will feature content and seminars based on product categories, strategic international markets with B2B between buyers and the exhibition, all areas of the value chain and the different Meat Attraction sections (Ibericoland, Ecorganic market, The Butcher's Shop, Innovation Hub etc.), which will help to promote networking and interaction among the various sector professionals on this ground-breaking technological platform.
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