'Meat Pro Asia', a new trade show for SE Asia
Messe Frankfurt looks to diversify its offer in trade shows and signs partnership with VNU Asia Pacific to launch 'Meat Pro Asia', a new trade show dedicated to meat and food processing and catering to the ASEAN region. The show will take place on a biennial basis in co-location with VIV Asia – the no.1 international trade show from Feed to Food in Asia. The inaugural edition will open its doors on 10-12 March 2021 at IMPACT, Bangkok – Thailand.
"Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing," commented Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt Group.
"This new cooperation in Asia strengthens and completes - especially towards the downstream part of the supply chain - the already leading position of VNU in the Asian animal protein production business," added Albert Arp, Group CEO of Royal Jaarbeurs / VNU Group. VNU Asia Pacific has an extensive track record in the Thai market with a rich portfolio of events for the AgriTech, Animal, Food, and other sectors, covering all of the key markets in South East Asia.
Expected to grow by 4.7% annually until 2023, the market for processed foods in ASEAN has been bolstered by the demands of a rising middle class.
More important contributors to the industry's growth trajectory are government policies which aim to convert Thailand into one of the world's top five food exporters by 2036, thereby fostering a favourable trading and regulatory environment for Meat Pro Asia's participants to benefit from when it opens its doors in March 2021.
Helping channel players from ASEAN and beyond gain access to the high potential market, Meat Pro Asia will focus exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, wastewater treatment and more. Visitors to the new show will include processing companies, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors and engineering firms.
Meat Pro Asia will be co-located with VIV Asia, gathering the entire supply chain under a single roof. VIV Asia is the leading biennial event for the protein production industry across a wide variety of animal species, including pigs, dairy, fish and shrimp, poultry broilers, cattle and calves. Held across 31,000 sqm, VIV Asia in 2019 attracted 1,245 exhibitors and over 45,000 international visitors from more than 120 countries.
Photo source: Messe Frankfurt