Russia

Miratorg launches spice mixes for its own-produced meat

Spices & Additives

The measure came as part of a business diversification strategy for Russia's biggest meat producer

Posted on Jan 19 ,11:04

Miratorg launches spice mixes for its own-produced meat

Executives of Miratog, the biggest meat producer in Russia decided to expand the business with a new line of products: spice mixes made of natural ingredients in accordance with the uniquely designed recipe.

The Research and Development Department of Miratorg develops unique recipes of the spice mixes which ensure testiness of the Miratorg brand’s semi-finished meat products and ready-to-eat meals. The additives assortment exceeds 50 names are used to supply the holding’s enterprises in Bryansk, Belgorod and Kaliningrad, according to a press release of the company.

"Clients requirements are the company’s priority and we flexibly react to their changes. Switching to the own production of spices provides us with more possibilities for making operative amendments in the semi-finished products recipes, so they meet the consumers’ tastes. And deepening the meat semi-finished products process cycle allows to ensure the holding’ products optimal self-cost", said Zhanna Malkova, Director General of LLC Miratorg-Zapad.

The vertically integrated holding carries out all the stages of the production of the main types of meat: pork, beef and chicken from growing of animal feeds till retail sale.

(Photo source: Pixabay)

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

INTERNATIONAL

JBS launches English school in Australia to prepare Brazilians for international careers

Bringing the course in-house allows for closer monitoring of student performance and a better wor...


Read more Read more
GERMANY

Germany: New case of African swine fever in wild boar in the Görlitz district

In Saxony, another case of African swine fever (ASF) has been confirmed in a dead wild boar in th...


Read more Read more
BRAZIL

Ministry of Agriculture establishes working group to strengthen sustainability in the Brazilian beef supply chain

The Ministry of Agriculture and Livestock (Mapa) established through Ordinance No. 898, the Susta...


Read more Read more
Websolutions by Angular Software and SpiderClass