GERMANY

QS enables the labeling of convenience products even with a lower meat content

It is now possible to label convenience products that contain less than 50% QS or ITW meat and meat products with an extended QS test mark and the extended ITW seal. By referring to the list of ingredients, German consumers have the opportunity to reliably identify the QS and ITW components in the convenience product. This creates transparency and increases trust.

Posted on Mar 17 ,00:10

"Until now, labeling convenience products with the QS test mark and the ITW seal was only possible to a limited extent. However, in order to meet the needs of our system partners and expand the range of products with QS and ITW labeling, we have, in coordination with our committees, initiated a practical and more precise labeling of these products", explains Dr. Alexander Hinrichs, QS Managing Director, the adjustments in the convenience area.

In the future, a convenience product must contain at least 10% QS ingredients in order to be able to label this product with the QS test mark and the addition With QS ingredients see list of ingredients. The only exception: If the eponymous portion of the product is completely QS or ITW and is at least 5%, the extended QS test mark and the ITW seal can also be used here. Products with a high proportion of meat and meat products of over 50% can continue to be labeled with the QS test mark and ITW seal as usual.

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