RAPS� new ham and convenience specialties hit the spot
During IFFA 2019, RAPS offered to its visitors a unique experience under a specially designed dome, where the spice specialist showed the future of tailor-made products such as finely spiced juniper ham, followed by coffee ham and sous-vide cooked pork belly.
Those products include functional additives, such as injection brines and structural enhancers, and compounds and seasonings, all demonstrating a breakthrough in both taste and technology. The triumphant taste was achieved using the latest generation of RA-LAK injection brines, perfectly complemented by the new LAK-TOP seasonings.
The entrance to the culinary experience led visitors through check-in, and into the arrivals area, where they enjoyed a welcome in their native language from the Kulmbach RAPS team, along with colleagues from all subsidiaries and the worldwide distributor network. The guests' final destination was the "baggage conveyor belt" with freshly prepared product applications and vending machines, where samples in snack format were offered in an appetizing package.
RAPS Managing Director Florian Knell says: "At the largest meeting place for the meat industry, we observed a strong international demand for clean and functional product concepts. For us, this is confirmation that we are on the right track with our sustainable approach, and graduated clean food solutions. Personally, I felt enriched by the welcome presence of international colleagues and partners. We answered an enormous number of enquiries about customer-specific solutions and market-specific quality requirements, for example, for Eastern Europe. With our structuring enhancers, we achieved a real coup – all in all, IFFA was a hugely successful event for us."
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