Red meat consumption declines in several EU countries
Red meat consumption is in decline in some of the largest markets in the EU, according to data collected by AHDB. Analysts are reporting decline in meat consumption in markets such as Germany, France, Italy and Spain, with pork and pork products taking a serious hit in the German market.
"In France, household meat purchases declined by 2% between January and October, compared to the same period last year. Declines were recorded across the board. Average prices were 2% higher, so overall the value of the market remained similar. However, for primary red meat, the fall in volume sales outstripped modest price growth,", commented Bethan Wilkins, Senior Analyst. Declines in meat consumption have been reported also in Italy and Spain, although to a lesser extent (1%).
The largest decline was seen in the German market, down 4% from the levels recorded in the first 10 months of 2018, with pig meat sales dropping by almost 8% due to rising prices. "Beef was the only meat to record a slight upward trend. German reports suggest that the number of nutrition-conscious consumers who prefer to eat less meat is increasing," added the analyst.
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