Romania: La Provincia launches premium ready-to-cook Grill Chicken
This product was specifically created for today's fast-paced lifestyle, meeting the needs of families who want to spend more time together and less time in the kitchen, young professionals on the go, and individuals who prioritize a healthy diet based on natural and, wherever possible, locally sourced ingredients.
With no unnecessary additives, the premium ready-to-cook grill chicken is seasoned and marinated with evenly absorbed aromatic herbs, offering a balanced and savory taste.
Andrei Brumaru, CEO of Carmistin The Food Company, stated: "With the launch of our premium ready-to-cook grill chicken, which represents a new line in the La Provincia product portfolio, we proudly continue the tradition that has defined us for two decades: producing food to the highest quality standards, sourced from the poultry on our farms in the Horezu area".
Following the inauguration in the first quarter of 2025 of the most advanced poultry meat production facility in the region, Carmistin The Food Company has become the most high-performing producer in Romania's poultry sector. It boasts a production capacity of 120,000 tons of meat per year, with a significant amount allocated for exports to over 30 international markets.
From this new facility, the company already delivers its entire product portfolio, from fresh meat to a wide variety of cut pieces, all tailored to meet the needs and preferences of consumers worldwide.
Also this year, after taking over Cargill's animal nutrition operations in Romania, Carmistin The Food Company became a market leader in feed production, with a total capacity of 95 tons per hour.
These resources ensure the Carmistin Group's operational independence and guarantee the consistent quality of the food delivered to both domestic and international markets. The group comprises over 50 active companies in the production of poultry meat and eggs, cereals, and the raising of pigs and cattle.
Market Context
According to RaboResearch, global poultry meat consumption continues to grow at an estimated annual rate of 2.5% to 3% due to its competitive advantage over other protein sources. Europe, including Romania, is among the regions with the strongest demand, supported by stable prices, consumer preference for responsibly sourced products, and a rich local supply.
Poultry meat consumption has been on a steady rise in Romania in recent years, making it the primary protein source. This trend is maintained by the products' accessibility and current consumer habits, which are increasingly oriented toward locally produced and trustworthy foods. Poultry meat remains a top consumer choice due to its culinary versatility and dietetic qualities.
For Carmistin The Food Company, this evolution is directly reflected in its commercial results. Over the last three years, the company has seen consistent sales growth, supported by consumer trust in the La Provincia brand and the quality of its product portfolio, which will gradually expand with new product lines and types.
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