Spanish JAMON, the secret ingredient to be happy on World Happiness Day
The campaign, which is called "Slices of happiness", has toured the island of Manhattan and Brooklyn throughout Sunday March 19, giving away happiness in the form of ham to the inhabitants and tourists who crowd the city these days , and will continue to do so this days, to arrive in Washington DC next Wednesday and Thursday.
The estimated production of hams and shoulders in Spain was about 46 million pieces in 2022, of which 32 would be Serrano Ham and 14 Ibericos . Of all the production, last year 42,570 pieces were exported for a value of 38 million euros, the United States occupying fifth place as a destination for this product, both in volume and value, after France, Germany, Portugal and Italy .
Carlos Galtier, from the Spanish Commercial Office in New York of ICEX Spain Export and Investment, "welcomed the initiative of Asici and Interporc for the promotion of Spanish Ham in the United States, since it could be very interesting for the future , since this country is currently the fifth destination of our exports in volume and value”.
The objective of the campaign has been to publicize in the United States the multiple benefits that the consumption of "Spanish JAMON" provides for the state of mind of the people and it has done so coinciding with a very significant day for it, which is the Day International of Happiness according to the United Nations. And it is that, Spanish gastronomy and ham, as one of its main allies, is synonymous with happiness.
During this week the campaign will tour the most important streets of the very busy New York City, passing through iconic points such as Central Park, Wall Street, WTC, Times Square, Brooklyn Bridge, Chelsea Market, China Town, Little Spain, Rockefeller Center, and many other places in the Big Apple .
Along the same lines, it is expected that, during the tour of "Slices of Happiness" in Washington DC , the happiness food truck will reach places such as The Capitol, Washington National Cathedral, Jefferson Memorial, Library of Congress, Lincoln Memorial , Washington Monument , and many more.
In total, during these four days more than 5 thousand trays of "Spanish JAMÓN" will be given away in the two US cities, showing the importance of this star product of our gastronomy, symbol of our tradition, exquisiteness and flavor.
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