Superior Farms to export lamb products to Japan
The company has announced that it is working with the Japanese distributor Farmland Trading to introduce its premium lamb products to high-end restaurants and retail outlets.
“We have continued our relationship with Farmland Trading for 15 years anticipating this day,” said Rick Stott, chief executive officer at Superior Farms. “This shipment represents a first step in a long-term strategic plan to grow the presence and appetite for American lamb in Japan. The potential to develop Japan into an excellent export country for American lamb is clearly there, but it will take time, investment and a long-term strategy to make that happen.”
The US Department of Agriculture had announced in July this year that Japan lifted the ban on US lamb imports, which was imposed in 2003 due to an outbreak of bovine spongiform encephalopathy in Washington state.