United Kingdom

Tabasco launches spicy frozen chicken duo in UK

Spices & Additives

The innovations – which represent the hot sauce supplier’s first tie-up with a UK retailer – have launched via the ‘Exclusive to Iceland’ initiative.

Posted on Jun 24 ,07:25

Tabasco launches spicy frozen chicken duo in UK

Tabasco has partnered with Iceland to launch a duo of spicy frozen chicken products.

The products - Chicken Burgers and Chicken Fillet Strips - rolled into Iceland and Food Warehouse stores earlier this month.

Both were finished in a "crunchy, spicy coating bursting with the distinctive flavour of Original Tabasco Pepper Sauce".

They were developed in conjunction with Creative Foods, Tabasco’s exclusive distribution partner in UK foodservice and manufacturing.

Iceland senior buyer Sam Robbins-Wells said it had been "really exciting collaborating with both Tabasco and Creative Foods in bringing these high-quality products to Iceland customers".

The team were "very proud of these products" and hoped customers liked them "as much as we do", Robbins-Wells added.

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