The Japanese sheepmeat market to grow by 3%
Japan has increased sheepmeat imports by 21% in the last 5 years reaching to 21,960 tonnes in 2019, most of it coming from Australia (65%), New Zealand (33%) and the US. However, over the next 4 years, the Japanese sheepmeat market is going to grow only by 3%, according to a report from ICEX. Spanish sheepmeat has a chance to penetrate the market through gourmet channels, believes Pablo José Iglesias Marquina, from the Economic and Commercial Office of Spain in Tokyo. "Given the wide presence and tradition of products from Australia, the US and New Zeeland, as well as its greater geographical proximity, Spain is not in a position to compete on equal terms. The preferred option for Spanish companies is through a market strategy of positioning in the gourmet market, an area in which meat from European origin has greater relevance," he said.
The importation of beef and sheep products is prohibited for all those countries who have experienced episodes of Bovine Spongiform Encephalopathy, such a ban may
be defeated through a bilateral negotiation to reach a protocol between Japan and the country affected regarding the sanitary conditions that must be met to allow the entry of this product. "In the case of Spain, this prohibition has been in force until January 15, 2020. Therefore, beef, sheepmeat and goat meat can currently be exported from Spain to Japan," added Mr Iglesias Marquina.
The total value of sheepmeat imported in Japan has reached €170 million last year after prices have spiked by 28% in the last 5 years.
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