The world largest retailer enters the beef market
Since April 2019, Walmart has started to invest in its own branded beef program, signing partnership with 44 Farms, a Cameron, Texas-based Angus seedstock operation and Mc6 Cattle Feeders in Hereford, Texas, to secure the supply needed for this program. After that, the finished cattle will be slaughtered at Creekstone Farms, Arkansas City, Kansas. At the end of last week, the retailer opened a meat processing facility in Georgia to complete the final phase of the program.
Beef from the Creekstone Farms' slaughterhouse will be sent to the new Georgia facility to be packaged and further processed for Walmart’s branded program, according to Drovers magazine.
"Beef is an important purchase for our customers… it’s likely the most expensive item on their plate, and they are treating themselves when they buy it. Creating this supply chain allows us to treat our customers by giving them unprecedented quality and transparency. Our customers can trust that what they pick up from our meat department will be among the best – and most delicious – meat they can get," commented Scott Neal, Walmart Senior VP Meat. The retailer has a chain of 11,300 stores under 58 banners in 27 countries and a number of 275 million customers per week. The company's revenue for the fiscal year 2019 was $514.4 billion.
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